GardySpace is where Gardy documents how real digital properties are designed, built, rebuilt, tested, improved, and grown.
Browse the portfolio by project, industry, audience, and current state.
Explore Projects → 02Follow launches, rebuilds, bugs, milestones, experiments, and lessons.
Open the Build Journal → 03Read the ideas underneath the work: UX, architecture, SEO, monetization, and remediation.
Read Analysis →The projects are the primary assets. The journal is the documentation layer. Analysis is the intellectual layer. The homepage is the map. Case studies are the proof.
A chronological blog answers What happened recently? A portfolio answers What exists, why does it exist, and what can I learn from it? GardySpace now has a place for both.
Read the HSAMaxGuide series in order. It starts with the HSA question that turned into a whole guide, moves to 8,739 impressions and 13 clicks, and ends with the rebuild into seven topic hubs. It's the clearest example of the origin, reckoning and rebuild pattern most projects here follow.
Start with three sites with the same bug, the post that explains why small structural problems tend to repeat across a portfolio. Then read the website redesign framework, which covers fixing a site without starting over.
Begin with the website project planning and website architecture frameworks. For a site built around a decision a visitor has to make, read what TechPathU does after "learn to code" and the decision-support tools framework.
How NewsBeauty was built, start to finish walks through a real client build, decisions and trade-offs included.
A quick tour of what I've actually built is the short version. The projects page is the full one, with each site's current numbers.
Projects are the record: one page per site, with what it is, what changed and where it stands now. The Build Journal is the story: posts written as the work happens, including the parts that went wrong. Analysis and frameworks are the method: the patterns that showed up across more than one site, written so you can use them on your own.
The rule underneath all of it: numbers are real. When a post quotes clicks, page counts or scores, that's the actual figure, and if it turns out to be wrong, the post gets corrected.
If you'd like new posts as they're published, get them by email. One email per post, nothing else.
