Every method on this site came out of real builds. These products turn those methods into things you can fill in for your own site: worksheets, canvases, checklists, and templates. All five are available now, and the free frameworks behind each one are here to read first.

Pick the sentence closest to where you are right now.
Choose one and I'll point you to the right starting place.
They're designed as a ladder. Plan the architecture, audit what exists, align it with search, design for decisions, then run the project. You can start at any rung.
How to structure a content-heavy website before you build it
Plan the structure before you build the pages.
PlanMapConnectTestBuild
A practical framework for auditing, restructuring, and rebuilding an existing website
Don't redesign a website until you understand what is wrong with the existing one.
AuditDiagnosePrioritizeRestructureRebuildMeasure
How to organize pages around search intent instead of simply producing articles
Stop treating SEO as a publishing schedule. Start treating it as a website architecture problem.
DiscoverGroupMapConnectIntentBuildMeasure
How to turn complex decisions into clear digital user journeys
Don't just give people information. Help them make sense of it.
UnderstandContextualizeFilterCompareDecideActReturn
A practical build plan from research to architecture, launch, measurement, and rebuild
Turn a website idea into a buildable project before development begins.
ResearchArchitectureBuildMeasureRebuild
The Workbook, the Redesign Checklist, the SEO Guide, the Decision-Support Framework, and the Planning Template, 101 pages in total. $99 for the set, compared with $141 bought separately.
Most projects need more than one. These are the pairings that come up most in my own work.
These aren't generic business templates. Each one packages a method I use on real sites, and you can check the evidence yourself. The Projects show what was built. The Build Journal shows what happened while building it. Analysis draws out the lessons. The products are the last step: the method, packaged so you can use it.
REAL PROJECTS → OBSERVATION → JOURNAL → ANALYSIS
↑ ↓
NEW EVIDENCE ← NEW PROJECT ← PRODUCT ← FRAMEWORK
Each product is a PDF, 14 to 27 pages, that prints cleanly on US Letter and can be filled in on screen in a free PDF reader. Every product includes worked examples from one illustrative project, so you can see what a good answer looks like.
Products are sold through the IGNE Publishing shop. IGNE Publishing, LLC is my business entity and handles checkout, receipts, and terms of sale. You read about each product here, and the buy button takes you there.
Yes. All five, and the bundle of all five, are on sale through the IGNE Publishing shop. The free framework pages behind each one are still here to read first.
Each one is a PDF that prints cleanly on US Letter paper and can be filled in on screen in a free PDF reader such as Adobe Acrobat Reader or Preview. They run from 14 to 27 pages.
No. Every framework has a free, full-length page on this site. The products add the working pieces: worksheets, canvases, templates, worked examples, and checklists you fill in for your own site.
Launch prices run from $18 for the Website Project Planning Template to $39 for the Decision-Support Website Framework. Each is set below what comparable practitioner workbooks and frameworks sell for. Prices are shown on each product above.
Yes. All five are available together for $99, compared with $141 bought separately, since they are designed to work as one system.
From real builds. Each one packages a method I use across my own sites and client projects, the same methods documented in the Projects, Build Journal, and Analysis sections of this site.