Every post documents a real website I built or rebuilt: what I tried, what the numbers said, and what I changed. If you'd rather not check back, I'll send each new post to you.
Real builds, real numbers, and what I changed because of them. One email per new post, nothing else. Unsubscribe by replying to any email.
Your email is used only to send new posts. See the privacy policy.
Build Journal posts are scheduled ahead and published on their date, often as part of a series: an origin story, a reckoning with real data, then the rebuild. Series posts link to each other, and the parts make the most sense read in order. Email is the simplest way to get each part the day it goes live, without checking back or relying on a social feed to show it to you.
Corrections follow the same rule as the site: when a number in a post turns out to be wrong, the post gets corrected rather than left in place.
Your address isn't sold, shared or used for anything else. Product mentions only appear inside posts, the same way they do on the site. To stop the emails, reply to any of them and ask.
