Building NewsBeauty: the full story
Trial, error, a wrong phone number on a flyer, a site that wouldn't deploy, and how a 31-page beauty brand website actually got built.
A local beauty-business property documented through a full build story, including branding decisions, deployment problems, industry-news architecture, and remediation.
A service-focused business website.
The site needed clearer information architecture, stronger trust paths, and real destinations for industry-news content.
Reworked structure, news destinations, branding details, metadata, and deployment workflow.
A broader local-business ecosystem with a documented build and remediation history.
Continued remediation and content for the news side of the ecosystem.
Make a local beauty brand useful beyond a single service page. The useful evidence is in the decisions, the changes, the failures, and the next steps. This page is the evergreen map; the journal entries below preserve the chronological record.
Trial, error, a wrong phone number on a flyer, a site that wouldn't deploy, and how a 31-page beauty brand website actually got built.
Building something in this space? This project is a real example of the kind of architecture and decision-support work I take on for client builds — not a template, structured around what the actual business needs.
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