An HSA-focused information platform that grew from a simple eligibility question into a connected system of eligibility answers, guides, calculators, reimbursement information, tax treatment, and related tools.
Start with a simple question: Is this HSA eligible?
Search data began revealing the questions and topics people were actually finding.
Connect eligibility, guides, calculators, reimbursement, tax, and related HSA/FSA topics into meaningful paths.
A growing knowledge network being refined around stronger internal relationships, clearer topic hubs, and useful next steps.
Counted from a full render of the build, every page executed and every internal link followed. Last checked October 11, 2026.
Expanding the shorter item pages before open enrollment and the December 31 FSA spend-down deadline.
Turn individual HSA questions into a connected information system that helps visitors move from an answer to the next useful decision. The useful evidence is in the decisions, the changes, the failures, and the next steps. This page is the evergreen map; the journal entries below preserve the chronological record.
After 8,739 impressions and 13 clicks exposed HSAMaxGuide's first problems, I stopped adding pages and rebuilt the site's information network around seven topic hubs. Here's what changed, and what I'm measuring next.
Three sessions of HSAMaxGuide fixes, each one driven by real Search Console data: page-one rankings nobody clicked, a grammar bug on 17 pages, a www duplicate hiding 12 pages from the index, and the honest math on what the traffic was actually worth.
How building an HSA eligibility website taught me about search behavior, information architecture, connected digital experiences, and learning by building.
Building something in this space? This project is a real example of the kind of architecture and decision-support work I take on for client builds — not a template, structured around what the actual business needs.
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