Decision-support content platform

PetCareHall

A pet-care property that evolved from publishing information into helping visitors move from a question to a practical next step.

TypeDecision-support content platform
IndustryPet care
AudiencePet owners
StatusActive
Business modelContent, tools, recommendations
Core challengeTurn useful information into a connected problem-solving experience.
Evolution

From version to current state

Version 1

A content-led pet-care site built around individual guides.

Problem

Useful articles could answer one question without helping the visitor solve the next one.

Intervention

Connect guides to tools, comparisons, calculators, locators, checklists, and related decisions.

Current state

A broader pet-care platform where content and tools work together.

By the numbers

The build today

Pages121
Words published94,000+
Median page668 words
Pages with a tool1 in 5

Counted from a full render of the build, every page executed and every internal link followed. Last checked October 11, 2026.

What I built

Inside PetCareHall

What it taught me

Lessons from this build

What's next

The next step

Tightening internal links and heading structure across the older guides, then letting the platform run while it collects search data.

See PetCareHall live →

What this project demonstrates

Build decisions, not just screenshots

Turn useful information into a connected problem-solving experience. The useful evidence is in the decisions, the changes, the failures, and the next steps. This page is the evergreen map; the journal entries below preserve the chronological record.

Documentation

Build Journal entries

From pet blog to pet-care platform

PetCareHall has the same domain and a lot of the same articles it had a year ago. It isn't the same site anymore — and the difference is worth actually explaining.

Where else this applies

Related Projects

On GardySpacePetCareHall (Project) → From pet blog to pet-care platform (Journal) → UX (Analysis)

Building something in this space? This project is a real example of the kind of architecture and decision-support work I take on for client builds — not a template, structured around what the actual business needs.

Work with Gardy →
Keep exploring

See the rest of the workshop.

All Projects →